Online designer software is perhaps the most important feature of any successful online print shop. I would encourage anyone considering investing in a new website for their print shop to do a google search and try to find a company on the first page of google that does not have awesome responsive online design tool. There are many many reasons that all the top shops online utilize advanced online design. Think of some of the big printing companies out there. Here are some examples:
- Vistaprint – Online design tool
- Customink – Online design tool
- Gotprint – Online design tool
- uPrinitng – Online design tool
- Rush Order Tees – Online design tool
These are a few of the top print selling sites online. These companies have been utilizing design online software for many years. The ease of use, interactivity, sense of accomplishment and overall fun that users have when designing online is one of the big reasons that the companies above combine for over a billion dollars in revenue per year. One of the key reason these companies are so successful is they utilize technology and make it as easy as possible for their customers to do business with them. Remember that statement – Make it as easy as possible for your customers to buy from you. If the buying process is simple, quick and painless then your customers will continue to buy from you and be great advocates for your business. online designer software does just that.
Now that you know the big companies in our industry use these tools on their websites lets go over some of the specific reasons why online designer software can help you grow your print shop.
- Your customers want and expect you to have a online designer.
- You will be able to handle a larger volume of orders.
- The art department will be able to process jobs much quicker.
- Customers can easily share and collaborate on designs with their colleagues.
- Your customers will be approving proofs as they order.
- Processing team orders with names and numbers is easy and organized.
- Reorders can be done in less then a minute.
- The customer service time is greatly reduced.
- Your art department can share design with customers, who can simply order directly from and email.
- Sales will increase for several reasons (probably a whole other article topic) but one main reason is customers feel invested once they spend time creating a design on your website.
- Your overall shop efficiency will increase as any employee can double check designs and order info at any time.
- Prices and quotes can be instantly generated saving you time and satisfying your customers need for information immediately.
- Customers can work on projects on your site 24/7. You print shop will be able to get orders 24/7 not just during normal business hours. You will love checking your email in the morning and seeing how many orders were placed while you were sleeping.
- Besides the obvious benefits to your customers having a web to print system set up will make your shop run so much smoother, but we will go over that in another blog post.
- Your customers, employees and competition will take your more seriously if you have a great web site set up with online design software.
This list could go on for days, but hopefully you can really start to see the big picture of why a web to print system is essential for growing your print shops online business and having a great online design tool is essential to keeping up with and passing your competition.
Follow the links at the top of the page to see how you can take your shop to the next level. Feel free to call us with any questions or to talk shop.